REASI, June 11: To further strengthen and mobilize public support in its fight against drug abuse, the District Administration Reasi, under the leadership of Deputy Commissioner Nidhi Malik, has designated Paralympian Para Archer and Arjuna Awardee Rakesh Kumar as the district’s Brand Ambassador for the Nasha Mukt Bharat Abhiyan.
The initiative aims to harness the inspirational journey of son of the soil Rakesh Kumar to mobilize civil society to support the government’s fight against the menace. His emissary is expected to encourage youth to pursue sports and healthy lifestyles while staying away from substance abuse.
Rakesh Kumar, a para-archer from Katra, Jammu & Kashmir has emerged as a symbol of resilience and excellence. After a spinal injury in 2010 left him wheelchair-bound, he took up archery in 2017 and rapidly rose through the ranks. He won gold at the 2022 Asian Para Games and the 2023 World Para Archery Championships and represented India at the Tokyo Paralympics. In 2024, he made history by winning a bronze medal at the Paris Paralympics—J&K’s first-ever Olympic medal. For his achievements, he was honoured with the Arjuna Award in 2025.
Deputy Commissioner Nidhi Malik emphasized the importance of role models in shaping young minds and stated that Rakesh Kumar’s life is a powerful message of resilience, discipline and determination.
She further noted that the District Administration is committed to intensify awareness campaigns, community engagement and outreach programs as part of the Nasha Mukt Bharat Abhiyan (Drug-Free India Campaign). The 26-day-long campaign, which began on June 1, 2025 will continue till June 26.
Speaking on the occasion, Rakesh Kumar expressed heartfelt gratitude for the honor and vowed his full support to the cause. Sharing a powerful message, he urged the youth to believe in themselves, choose the right path and contribute to building a drug-free, empowered society. He also encouraged youth to route their energy towards sports through which they can achieve great heights.
