The Securities and Exchange Board of India (SEBI) has called on social media and search platforms to take proactive measures against the spread of fraudulent investment promotions online.
In a formal advisory, SEBI emphasized the growing misuse of digital platforms by unregistered entities and influencers who promote misleading financial schemes, often targeting unsuspecting investors.
The regulator urged tech companies to enhance content monitoring, implement stricter ad verification protocols, and collaborate with authorities to identify and remove deceptive content swiftly.
SEBI reiterated its commitment to investor protection and warned that platforms failing to act against such content may face regulatory scrutiny under existing securities laws.
This move aligns with broader efforts to ensure transparency, accountability, and trust in India’s financial ecosystem amid the rapid digitization of investment services.
