Kerala has launched a statewide youth awareness campaign ahead of the upcoming Assembly elections, aiming to engage young voters and promote democratic participation.
Officials said the initiative will focus on educating first-time voters about the electoral process, their rights, and the importance of active involvement in shaping governance.
The campaign includes workshops, cultural programs, and digital outreach designed to resonate with the state’s large youth population.
Political observers noted that the drive reflects the growing influence of young voters in Kerala’s electoral landscape.
The awareness program is expected to boost turnout and strengthen democratic engagement as the state heads toward the polls.