The Chamber of Commerce and Industry Kashmir (CCIK) convened a meeting to deliberate on strategies for tourism revival in the region. The session brought together business leaders, hoteliers, and stakeholders from the travel sector to assess current challenges and opportunities.
Participants highlighted the importance of restoring confidence among visitors, improving infrastructure, and strengthening promotional campaigns to attract domestic and international tourists. The meeting underscored the need for coordinated efforts between the private sector and government agencies to ensure sustainable growth.
CCIK representatives emphasized that tourism remains a vital pillar of Jammu and Kashmir’s economy, supporting livelihoods across hospitality, transport, and handicrafts. They called for policy support, financial incentives, and enhanced connectivity to help the sector recover from recent downturns.
The meeting concluded with a commitment to continue dialogue with authorities and industry partners, aiming to position Kashmir as a safe, welcoming, and competitive destination in the national and global tourism landscape.
